A logo is like a handshake. It’s often the first thing that someone sees of your company and it leaves a lasting impression, for better or worse! That’s why I create minimal logos that stand on their own through excellent typography, strong geometric tendencies, and my ongoing obsession with symmetry.
But a logo is just the beginning. It’s like a lone lego figure in need of a world building set that matches its tone and aesthetic. You can’t just cram together a Luke Skywalker figure with an underwater adventure set; it immediately spoils the story. That’s why I work with companies to craft strong visual identities and brands to complement their logos. Those companies can then march confidently into the future, knowing they’ve got all the elements they need for ongoing success!